Meet the Little Debt Collectors
Creative Direction / Direction
Winner: Best Use of Digital/Social Media, Brand Film Awards EMEA 2025
A playful but powerful campaign that spotlighted the issue of unpaid invoices among UK tradespeople. By tapping into social trends and turning the young protagonists into online personalities, the campaign sparked a wave of conversation and connection across platforms.
The hero film generated over 10.5 million organic views, earning widespread media coverage and standout engagement. It also reinforced Ford’s genuine commitment to supporting small business owners in the UK.
