The New Wave

Creative Direction

Patta x Nike x Play Piem took it there in London for The New Wave - a celebration of heritage, community and the iconic Air Max 90, reimagined through Patta’s lens. The vibes were high, the music hit deep and the energy was unmatched from start to finish.

We brought the people together - from sneakerheads to sound chasers - and turned the night into something more than just a link-up. Live sets lit up the space, conversations flowed and culture moved through the crowd. This was about honouring what’s been while pushing what’s next. Big love to everyone who came through and made it one to remember.

https://patta.co/blogs/news/what-went-down-patta-x-nike-the-new-wave-party